The Authority for Legal Marketing (LMA), a not-for-profit professional organization that aims to maintain the standards of those working in marketing and business development within the legal profession hosted their annual conference in Austin, TX on April 11-13.

The conference offered important insight on emerging best practices for the changing legal and legal marketing verticals, bringing together law professionals working in marketing and business development.

 Highlights of the show included discussion on relationship building and the need for simplicity and transparency when working with legal matters. Keep reading below for further insight and high-points from the event:

The legal market, like so many others is changing at a fast pace. It is that change that dictates that those working in the legal arena continue to be diligent and remain knowledgeable as advanced legal tools like eDiscovery and predictive coding continue to gain momentum and business value.

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